Sponsorships good for business

Have you noticed? Everybody seems to have a sponsor these days. Before, it was mainly the race car people, but now it’s becoming ubiquitous. Sporting events — like football bowl games — now carry the name of a sponsor. The Sugar Bowl has become the Allstate Sugar Bowl while the Cotton Bow in Texas is […]

Zoo offering exhibit sponsorships

By Eric Butler: Freedom New Mexico It’s not a move of desperation, conceived to bring money to a lagging enterprise, but the Hillcrest Park Zoo in Clovis is about to take the next step in raising money. Sponsorships. In a sense, according to zoo employees, local businesses have often been able to attach their name […]