Slogans leave room for flexibility

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Since Willie Nelson and I don’t have the support of fat casino cats in our Green Tea Party candidacy for the Oval Office, we are hawking bumper stickers for Super-Six-Pack contributions. Even though as minors we bootlegged patriotic brands like Lone Star and Texas Pride, we are not jingoistic about imports. While our slogans are […]

Opinion: Sloan’s slogans get point across

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I have begun a line of inspirational T-shirts. You know the kind: “Please Be Patient: God Isn’t Finished with Me Yet” — “Until They Pry It from My Cold Dead Fingers” — “Mama Mia, That’s a Spicy Meatball!” My color-coded shirts let passersby know instantly whether they are blood-pressure friendly: Red for Republicans, blue for […]

State mottos: Get ‘em while they’re relevant

By Bob Huber: CNJ Columnist Every state has an antiquated motto, usually a timely little statement such as “Don’t Tread on Me.” But no one understands them except local historians, and you know how they are. So as a public service we here at the Institute for Better Slogans are fostering more up-to-date expressions such […]