Business feature: Company launches recruiting app

An international manufacturer with a presence in Clovis is taking applications for its next few years of expansion worldwide. It's also giving out another application.

CNJ photo illustration: Kevin Wilson

Cummins is about a month into its release of a job recruiting app. It can be downloaded for free for Apple devices, with Android and Nokia versions coming out in the next few months.

Cummins, a designer and manufacturer of power generation equipment, power systems, gasoline engines, custom power supplies — with a diesel engine facility in Clovis — is about a month into the launch of its job recruitment application.

The free application is available for download in the iTunes App Store, and Global Employment Brand Manager Rich Whitney said Android and Nokia versions are coming in the next few months.

The application lists job openings with Cummins in 16 job fields in seven countries, and a dozen locations in the United States. Job openings are not, however, posted for Clovis, as the candidates the company hires are transferred to Clovis from its Minneapolis, Houston or Columbus, Ohio locations.

Other application features include a 3-D model of an engine to show job applicants and current high school and college students the technology behind the company, and push notifications for when desired positions become available.

"It pushes the jobs right to you," Whitney said. "After you've selected and filtered out the jobs you're not equipped or skilled for, or the jobs you're just not interested in, they'll push (the jobs you want) right to you. You don't have to check (a job website) on a daily or a weekly basis."

Other national companies are taking advantage of the growing smartphone and tablet market, with General Electric currently working on a similar smartphone app and AT&T optimizing its mobile sites for jobseekers using smartphones. Also, Intel has an iPad application for recruiters to collect information about job candidates who visit career fairs.

Social media is still far behind other methods of filling jobs. According to the latest annual CareerXroads Sources of Hire survey, referrals (28 percent), job boards (20.1 percent) and career websites (9.8 percent) end up filling a majority of open jobs. Social media accounts for just 3.5 percent, but that does still rank it ahead of traditional methods such as print advertising (2.2 percent) and career fairs (1.9 percent).

Cummins, which has about 500 job openings right now worldwide, is counting on social networking continuing to be a force.

"We're going to hire 5,000 people this year, 3,000 people a year for the foreseeable future," Whitney said. "Some of those people are still in high school right now.

"Seventy percent of the people we hire are engineers. We wanted to explain that to people, but also at the same time showing them diesel engine technology looks cool, is easy to understand … (but) that you have to take some things in school to get there."

During its seven-month creation process, company used a focus group of high school and college students, Whitney said. Their feedback helped the company add Facebook and Twitter integration and provide a direct link to its YouTube channel.

App improvements will likely include 3-D models of more Cummins products, Whitney said, but the focus is to release the application on more operating systems first.

Chase Gentry, executive director for Clovis Industrial Development Corp., said he wasn't aware of any local businesses doing similar job recruitment.

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