Business Feature: Burger King making comeback

CNJ Staff Photo: Gabriel Monte Burger King, located on Prince Street, is scheduled to reopen in September.

By Gabriel Monte: CNJ staff writer

Clovis residents will be able to have it their way again in September. Three years after it closed, the Burger King on Prince Street will reopen.

Work on the property started last week. A ribbon-cutting ceremony is scheduled soon after the restaurant opens, said Burger King spokesman Keva Silversmith.

“I intend to bring the dining room and outside facilities up to modern standards,”said Roger Simer, the owner of the property. “We’re making a place that everyone can bring family and friends to come have lunch in a nice, clean and pleasant atmosphere.”

Simer bought the property July 5 at a county courthouse auction, said County Assessor Randy Williams.

Simer said he moved from Little Rock, Ark. to open a Burger King restaurant in Clovis.

“My primary focus is to get this restaurant open and serve the people of Clovis well,” he said.

Simer said he has looked at other locations including Michigan, Illinois and California, but settled on Clovis to open his first restaurant.

“I like the weather and the people have been extremely nice,” he said. “I just think it’ll be a great place to do business.”

Silversmith said Simer is also planning to open more Burger King locations. Simer said he has bought a property in Artesia.

Simer has worked with the franchise for about 25 years.

“I’ve enjoyed the brand, it’s a great brand,” he said.

In August, Simer said he will start hiring his staff.

“The people that I hire need to focus on the customer,” he said.“It’s as honorable an intent as there can be.”