It’s their business: Moreno Custom Hats

By Jean Verlich: CNJ news editor

Name: Moreno Custom Hats

Location: 2411 S. Prince St., U.S. Highway 70 mile marker 439

What they do: Custom-build felt hats in 10, 20, 30 and 100X quality, renovate felt hats, and sell Stetson and Resistol hats.

Who’s in charge: Ida Jo Moreno is the owner.

How long in business: about 15 years

Hours of business: 9 a.m. to 5 p.m. Tuesday through Saturday

Contact: 762-2259, (800) 741-HATS (4287); e-mail; Web site

Of note: They custom fit and build one-of-a-kind hats, from derbies to Tom Mix 10-gallon hats, with customers able to specify the size of the brim and crown. They have customers around the world, from rodeo queens to Texas Rangers.

It’s Their Business is compiled by CNJ News Editor Jean Verlich. She may be contacted at 763-6991, or by e-mail: