In Tribute: Couple sold Chevy to open beauty shop

By Kevin Wilson: CNJ staff writer

Jewel “Maxine” Brown grew up in a large family, and created a large family through church and her many years as a beauty shop owner.

“She was good, and everybody loved her work,” husband James Hoyet Brown said.

Maxine died April 14. She was born Jan. 10, 1922, in Lariat, Texas, and grew up with eight siblings while parents Joseph and Margaret Robertson ran a grocery store.

Carl Deaton of Clovis remembered the families lived close to each other and spent a lot of time together.

“If there was a Robertson at 6 years of age, there seemed to be a Deaton kid of the same age,” Deaton said. “She was just a fun-loving gal, happy all the time. We just enjoyed playing together.”

Despite their close proximity, the Deatons went to school at Farwell while the Robertsons attended Oklahoma Lane.

While in school, Maxine loved to play basketball, dance and act in plays. As she was growing up and working in the family store, she came to know her future husband.

“That was back in 1940,” James Hoyet said. “I was delivering Pepsi-Colas in the state of New Mexico. She always knew when I was going to be there and met me at the store.”

He found Maxine to be attractive, but the 22-year-old Brown never asked the 18-year-old Robertson for a date at the store. He did at a chance meeting in Farwell, Brown said, and the two dated while she started cosmetology school in Clovis — her mother had sold a cow to pay her tuition.

The two were married after six months of dating and resided in Clovis. A few years into the marriage, Maxine and James sold their Chevrolet and used the money to open Maxine’s Beauty Shop and he lived close enough to work to walk.

Maxine handled the beauty aspect, and James handled the books.

“She was busy,” James said. “At that time, she fixed people’s hair for 50 cents, gave them permanents for 75 cents.”

James said he and his wife made a good pair and viewed marriage and business as a team effort, even in the hardest times. James said when he suffered temporary vision loss from a World War II injury, Maxine spent time with him while the two learned to knit.

In Tribute is a regular feature. To suggest an honoree, contact CNJ managing editor Rick White at 763-6991 or by e-mail: