‘Pirates’ helps Portales theatre set new mark

By Bryant Million: Freedom Newspapers

The Tower Twin Theatre set a new house record July 7 by selling out the 6:30 p.m. showing of “Pirates of the Caribbean 2: Dead Man’s Chest.”

Theater Manager Michelle Goodwind said the theater hadn’t sold out a showing since owner Larry Allen bought the business in the 1980s.
Goodwind said she thought the crowds massed at the theaters for the new “Pirates” movie because it has been three years since the first one was released, and many people were excited for the sequel.

She said they had customers from not only Portales, but Clovis, Fort Sumner and even Texas.

Goodwin thought another reason for the sellout was the Portales theaters’ larger seating capacity. Although “Pirates” is also showing at Clovis’ North Plains Cinema 7 on two screens, the smaller theaters seat only 50 to 75 patrons each, while the Portales theaters each seat 202 patrons.The Portales and Clovis theaters are under the same ownership.

“If it is a good movie, it will usually get good business,” Goodwind added.

Eastern New Mexico University’s Upward Bound program purchased 45 tickets for students and staff for the show that sold out.
Susan Cramps, Upward Bound director, said she enjoyed the movie as well as the students.

“There was a lot of laughter throughout the whole theater,” Cramps said.
Goodwind said the theater mostly does well when showing children’s or family movies, such as “Cars,” because there is not a lot for children to do in this area, and seeing movies is a popular activity. Some comedies have been money-makers as well.

Goodwind has managed the theater for almost a year now and is striving to change the business’ reputation.